Frequenty Asked Questions
Uthhan (An initiative of

What Is UTHHAN-Empowering Artisans?

UTHHAN is a social initiative of GOLDEN ERA ROYAL GROUP (GERG) along with different artisan Organisations for empowering underprivileged artisans across the globe. There are no discriminations based on religion,region,age,colour and gender.

How UTHHAN Empower Underprivileged Artisans?

Traditional artisans are a community which is exploited financially even after possessing a rare talent of creating artifacts in different type of materials. The artisan community is the third largest population in India. They are in financial agony and underprivileged in all the segments since modern level trends in artifacts are an alien territory for the traditional artisans. Hence they lack the knowledge to change as per the modern day methodologies thereby getting exploited by Multinational giants in retail segment, who act like a middle men. They have ended up losing job respect and financial stability. New generation of artisans are reluctant to take up the hereditary job and started their career in different field UTHHAN will be the first initiative in India to share 80% of the total profit to the artisans through sale of their products through our platform. We will market their products through our outlets and online platforms and 80% of the profit from the sales will be directly given to the artisans through their UTHHAN bank account thereby ensuring financial stability and job respect.

What Is The Process Involved In UTHHAN?

We do an enrollment process of underprivileged artisans from all nook and corner of villages, towns & cities across India. We will collect all necessary relevant documents to open UTHHAN bank accounts for the individual artisan in a respective bank in the respective region. We issue an Artisan Identification Card (AID) to individual artisan after necessary verifications on background and skill set. We will display their products in various UTHHAN platforms and the Profit of sales will be sent directly to the respective UTHHAN accounts of individual artisans. It is a very simple and effective process and there won’t be any fund mismanagement involved since the amount of profit will directly go to individual accounts at the point of sale itself.

Whether Any Training And Awareness Programme Will Be Given From UTHHAN To Traditional Artisans?

Yes. We are arranging awareness campaigns in different regions about the benefit of UTHHAN and the financial exploitation happening in the present situation. We give training to our skilled artisans about new trends in artifacts and improving the quality of product as per modern day requirement and industrial standards. Please visit for more details.

Which Are All The Coordination Methods Done By UTHHAN To Connect With Artisans In Rural Areas?

We are coordinating and connecting them through different UTHHAN coordinators assigned by artisan organizations to us. The coordinators are trained by UTHHAN about the process and methodologies. We are also aided by village Panchayath heads and community leaders in rural areas.

Which Artisan Organisation Is Supporting UTHHAN The Most?

Artisan Development Organisation(ADO) headed by Mr.Thamarakulam Ravi(National president) ,is helping us in finding out underprivileged artisans and procuring their products. This is a national organization having wings across India.

What Is The Success Mantra Of Uthhan?

Empower artisans across the globe economically and socially.

What Are All The Future Plans Of This Initiative?

We want to set up at least 30 UTHHAN exclusive outlets by the end of 2020 with a minimum member strength of 4 lacs.

How A Volunteer /Well Wisher Can Contact You?

You can mail your feedback to or follow us on twitter "@OrgUthhan". For support/donate for UTHHAN call us on our toll free number 080 26713133 or 8884411403.

How can volunteer register online with Uthhan?

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How can an artisan register online with Uthhan?

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How can an artisan showcase his/her products with Uthhan?

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