Born in April 2012, Uthhan is a joint initiative between different artisan community organizations and GERG (Golden Era Royal Group) for the upliftment of financially weaker segment of skilled artisans across India. It has been observed that value of an artisan product depends on the way of presentation apart from quality, which is an alien territory for a skilled worker. As an effort to overcome this obstacle the products from the skilled workers will be displayed in various retail outlets exclusively allotted under the banner of the project with the help of government bodies.

• "UTHHAN is currently feeding 50,000+ artisan families across the India.
• We want you to buy their products from UTHHAN store, which will support these families for a better living thereby, upliftment of financially weaker segment of skilled artisans across India."

UTHHAN is currently feeding 10,000+ artisan families through K.A.S.B.A. Know More like Gopalan, Raju and Biju by molding self-sufficient artisan groups. You can’t find us in main stream media, since we work only for uplifting artisan families without any political motive. We buy raw materials and tools for these families from your contributions. We want you to buy their products from UTHHAN store, which will support these families for a better living. The product prices are reasonable, because of zero middle men involvement. Let the Government, Politicians and Artisan leaders sleep, we will wake up to lift up our artisans, who are the ambassadors of Indian Culture... The drizzle of rain on our return may be the tears of pain andhelplessness of many tribal families. But we believe that the downpour will end up in to sunshine. Because many of us have a kind heart too…..

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